Privacy Policy
Effective Date: 12/7/2025
Hometrino LLC (“Hometrino,” “we,” “us,” or “our”) is committed to protecting your privacy and maintaining the security of your personal information. This Privacy Policy describes how Hometrino collects, uses, shares, and safeguards personal information obtained through our website Hometrino.com and any other online platforms, tools, features, or services that link to this Privacy Policy (collectively, the “Services”).
This Privacy Policy applies to all interactions you have with Hometrino through our Services, including when you browse listings, create an account, request information, submit inquiries, use our mortgage tools, interact with local real estate professionals, or engage with any resources we make available.
By accessing or using the Hometrino Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described here. If you do not agree with any part of this Privacy Policy, you must discontinue use of the Services.
Hometrino LLC reserves the right to update or modify this Privacy Policy at any time. Any changes will be posted with an updated “Effective Date” shown at the top of this document. Your continued use of the Services after changes are posted constitutes your acceptance of those changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
This Privacy Policy does not cover:
- Privacy practices of independent real estate professionals, agents, brokers, lenders, or service providers with whom you may choose to engage.
- Websites or services linked to or from Hometrino that are operated by third parties.
- Privacy or data practices that apply to employees, job applicants, or contractors of Hometrino.
When you communicate, transact, or share information with any agent, broker, lender, or other real estate professional who contacts you through Hometrino, that party’s own privacy policy applies to the data you provide to them. Hometrino LLC is not responsible for third-party privacy practices.
Your Consent
By using the Services, creating a Hometrino account, submitting a request, or interacting with any Homes, Listings, Mortgage Tools, or Professional Contact Forms on our platform, you:
- Consent to the collection, storage, and processing of your personal information as described here.
- Consent to Hometrino sharing and licensing your information to participating real estate agents, brokers, property managers, mortgage professionals, and other partners in order to fulfill your requests.
- Consent to receiving communications related to your inquiries or activity on the platform unless you opt out.
Restriction on Use by European Residents (GDPR)
Hometrino LLC operates from the United States and provides Services designed exclusively for users within the United States. Hometrino does not intentionally collect personal information from residents of the European Union, EEA, Switzerland, the United Kingdom, or any region covered by the General Data Protection Regulation (collectively, “European Residents”).
Because Hometrino may not comply with the GDPR and does not offer Services to European Residents, the following applies:
- European Residents are strictly prohibited from using the Services to the extent their information would be governed by GDPR.
- Hometrino may block IP addresses originating from Europe and apply technical measures to prevent the collection of European Resident data.
- If a European Resident bypasses these measures — such as using VPNs or proxy tools — and submits data to Hometrino, they agree to indemnify Hometrino LLC for any liability, penalties, or regulatory actions resulting from such submission.
- If a European Resident believes their information was collected unintentionally, they may contact Hometrino using the information at the end of this Policy. Hometrino will promptly remove the data to the extent permitted by law.
Information We Collect
Hometrino collects several categories of personal information so that we can operate the Services, connect you with real estate and mortgage professionals, improve platform performance, and comply with applicable laws. The type of information we collect depends on how you interact with the Services. We collect information directly from you, automatically through your device, and from third-party partners such as real estate agents, lenders, property managers, and analytics providers.
Below is a complete description of the information we may collect.
Information You Provide to Hometrino Directly
You may provide personal information when you create an account, request information, submit a form, save a home, inquire about a listing, request contact with an agent or mortgage professional, use our calculators, or otherwise communicate with us.
This may include:
Account Registration Information
- Full name
- Email address
- Phone number
- Username and password
- Mailing address (if provided)
- Any details you choose to store in your user profile
Inquiry, Form Submission, or Contact Information
When you submit an inquiry or request to be contacted, we may collect:
- Your name
- Email address
- Phone number
- Message or comments
- Preferred contact times
- Home preferences
- Budget or financial details you voluntarily provide
This information may also be automatically shared with participating agents, brokers, and mortgage partners to fulfill your request.
Saved Searches, Alerts, and Preferences
- Favorite homes
- Saved searches
- Saved rental or mortgage preferences
- Home recommendations you interact with
Feedback and Reviews
- Name
- Email address
- Ratings, comments, or written feedback
Mortgage Tools and Affordability Calculators
- Income range
- Credit range
- Down payment range
- Monthly budget
- Homeownership preferences
- Any other financial information you voluntarily input
Hometrino does not pull your credit report. Only mortgage professionals you contact may choose to do so under their own policies.
Communications With Us
- Emails
- Phone call details
- Chat transcripts
- Customer service messages
Information Collected Automatically
When you visit, browse, or interact with the Services, Hometrino and our service providers may automatically collect information using cookies, pixels, web beacons, logs, and similar technologies.
This may include:
Device and Browsing Data
- IP address
- Browser type and settings
- Operating system
- Device model, identifiers, and specifications
- Date/time stamps
- Referring and exit pages
- Clickstream activity
- Pages viewed, time spent, and features used
Search and Activity Data
- Homes viewed
- Searches performed
- Filters used
- Properties saved
- Interactions with tools or calculators
- Lead requests submitted
- Engagement with notifications or emails
Location Information
- Approximate location based on IP address
- Precise geolocation if you enable it on your device (You may disable precise geolocation at any time through your device settings.)
Cookies and Tracking Technologies
- Maintain your session
- Save preferences
- Offer personalized property recommendations
- Detect fraud
- Improve site performance
- Provide relevant advertising
- Measure marketing effectiveness
You may control cookies in your browser settings.
Information We Receive From Third Parties
Hometrino partners with lenders, real estate agents, property managers, analytics vendors, and marketing tools. We may receive additional information from these partners, including:
Real Estate or Mortgage Professionals
If you are connected with an agent, broker, or lender, we may receive:
- Confirmation that you contacted them
- Property viewed, toured, or discussed
- Whether a transaction was completed
- Status updates related to your inquiry
Marketing, Analytics, and Service Providers
- Updated contact information
- Website analytics
- Lead performance metrics
- Behavioral data aggregated or anonymized
Public Sources
- Social media mentions
- Public real estate records
- MLS or third-party listing data licensed through agreements
Sensitive Information
Hometrino does not intentionally collect sensitive personal information such as:
- Social Security numbers
- Driver’s license numbers
- Government-issued ID numbers
- Bank account or credit card numbers
However, some mortgage partners may request such information directly from you. Hometrino does not control or store such data.
Information Collected From Children
Hometrino does not knowingly collect information from children under the age of 13. If we discover such information has been collected, we will promptly delete it.
How We Use Personal Information
Hometrino LLC uses the personal information we collect for a variety of business, operational, and service-related purposes. The way your information is used depends on how you interact with our Services, whether you browse listings, request to speak with a professional, submit a lead form, use mortgage tools, create an account, or otherwise engage with the platform.
We use personal information in the following ways:
To Provide and Operate the Services
- Displaying property listings and search results
- Processing saved homes, saved searches, alerts, and preferences
- Enabling account creation, login, and verification
- Responding to your requests for home tours, agent connections, or mortgage consultations
- Processing and storing inquiries, messages, or forms submitted through the website
- Operating mortgage calculators, affordability tools, and related financial functions
To Connect You With Real Estate Professionals
- Match you with appropriate real estate or mortgage professionals
- Send your information to those professionals so they can contact you
- Share insights related to your search activity to help them assist you more efficiently
- Deliver lead notifications or connection requests to participating partners
To Communicate With You
- Listings you saved or viewed
- Updates to your account or inquiries
- Requested information from agents, brokers, or lenders
- Platform updates, new features, or relevant real estate insights
- Customer support, troubleshooting, or feedback
To Improve, Personalize, and Optimize the Platform
- Improve website performance and user experience
- Enhance search results, filters, and property recommendations
- Develop new tools, features, or services
- Monitor platform reliability, diagnose issues, and ensure security
- Conduct research and analytics to understand user needs
For Marketing, Advertising, and Remarketing Purposes
- Provide personalized content and recommendations
- Display marketing materials based on your activity or preferences
- Partner with advertising networks and social media platforms to deliver interest-based ads
- Measure and analyze the effectiveness of advertising campaigns
To Maintain Security and Prevent Fraud
- Monitor for fraudulent activity
- Prevent unauthorized access
- Detect suspicious behavior
- Safeguard user accounts
- Protect the integrity of our systems and data
To Comply With Legal, Regulatory, or Contractual Requirements
- Respond to subpoenas, court orders, and lawful requests
- Comply with federal or state real estate and record-keeping laws
- Assist government investigations
- Maintain records required for auditing, compliance, and reporting
- Protect our legal rights and resolve disputes
Your Privacy Choices and Controls
Hometrino LLC provides you with several options to manage how your personal information is collected, used, and shared. These rights and controls apply depending on your activities within the Services, applicable U.S. state privacy laws, and your account settings.
Managing Your Account Information
- Contact information such as your name, email, and phone number
- Saved homes, saved searches, and alerts
- Password and login credentials
Email, SMS, and Communication Preferences
- Clicking the “unsubscribe” link included in promotional emails
- Replying “STOP” to marketing text messages (where applicable)
- Contacting Hometrino using the information at the end of this Policy
Cookies and Tracking Technologies
- Your browser settings (blocking, deleting, or limiting cookies)
- The cookie preferences link available in the footer of Hometrino.com (if enabled)
- Ad-tracking controls in your mobile device settings
Location Data Preferences
- Your mobile device settings
- Browser-level location controls
- Operating system privacy settings
Opting Out of Lead Sharing (“Do Not Sell My Information”)
- Submitting a request through the Hometrino “Do Not Sell My Personal Information” form (if applicable)
- Emailing us directly using the contact details provided in Section 15
How We Share Personal Information
Hometrino LLC may share, license, or transfer personal information to third parties in the circumstances described below. We do not share personal information except as outlined in this Privacy Policy.
Real Estate and Mortgage Professionals (Lead Sharing and Licensing)
- Real estate agents
- Brokers
- Property managers
- Leasing offices
- Mortgage lenders and loan officers
- Related service providers
Service Providers and Vendors
- Hosting and cloud storage
- Data analytics
- Customer support
- Email and communication tools
- Security and fraud prevention
- Marketing and advertising partners
- Payment processors (if applicable)
Advertising Partners
- Interest-based advertising
- Retargeting
- Campaign measurement
- Audience insights
Legal Requirements and Protection of Rights
- Comply with the law or legal process
- Respond to subpoenas, court orders, or government requests
- Protect the rights, safety, or property of Hometrino, users, or the public
- Investigate or prevent fraud, abuse, security threats, or illegal activity
Business Transfers
- Merger
- Acquisition
- Sale of assets
- Corporate restructuring
- Bankruptcy event
Data Security & Retention
Hometrino takes reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, loss, theft, misuse, alteration, or destruction. Security measures may include encryption, access controls, firewalls, secure data centers, monitoring, and authentication procedures.
Hometrino retains personal information only for as long as necessary to provide the Services, fulfill the purposes described in this Privacy Policy, maintain business and financial records, comply with legal and regulatory obligations, resolve disputes, and enforce agreements.
U.S. State-Specific Privacy Disclosures
Certain U.S. states provide additional privacy rights to their residents. These include California (CCPA / CPRA), Colorado, Connecticut, Virginia, and Utah.
Depending on your state of residence, you may have rights such as:
- Right to know what personal information is collected
- Right to access your data
- Right to request deletion
- Right to correct inaccuracies
- Right to opt out of the sale or sharing of personal information
- Right to limit the use of sensitive information
Children’s Privacy
Hometrino does not knowingly collect personal information from children under the age of 13. If we become aware that a child’s information has been collected, we will delete it promptly. If you believe Hometrino has collected information from a child under 13, you should contact us immediately.
International Transfers
Hometrino is based in the United States. All data is stored and processed in the United States. Hometrino does not offer services to EU/EEA/UK residents and actively restricts access, but any cross-border transfers that occur unintentionally will be governed by U.S. law.
Contact Us
If you have questions, privacy requests, or concerns regarding this policy, please fill out the form below.