Our Founder: Chaunci D. Witherspoon

A Changing Landscape

The modern real-estate market has changed dramatically since the early 2000s. The digital shift changed how people search for homes. The 2008 financial crisis revealed major gaps in lending transparency. In the years that followed, rising interest rates, limited inventory, and rapid intra-country migration created new challenges for all the stakeholders. The industry became faster, more competitive, and far more dependent on clarity, technology, and trust.

Built from Experience

Chaunci Witherspoon built his career inside that changing landscape. He learned its strengths, studied its weaknesses, and saw how confusing the lending process could be for the average family.

Before founding Kinsfolk Mortgage and Kinsfolk Signature Realty, Chaunci spent nearly two decades working across lending, operations, and financial leadership roles. His early work involved overseeing districts for national retail brands, where he became known for transforming underperforming regions through disciplined operations, data driven decisions, and strong team development.

Embracing Technology

As lending evolved after 2010, Chaunci transitioned fully into finance and mortgage operations. He played a key role in helping new fintech lenders build online systems, gaining firsthand experience with how technology would reshape the mortgage industry. His work contributed to the launch of digital lending platforms, including helping secure a $42 million dollar credit facility for a fintech lender. During this time, he became deeply involved in underwriting, compliance, and process innovation.

Leadership & Results

By the mid 2010s, he was leading multi-state lending operations and ensuring teams met regulatory standards while reducing risk and improving efficiency. When he moved into senior mortgage roles with national retail lenders, he became known for shortening closing times, improving approval rates, and building customer centered processes. As Vice President of Mortgage Lending at Guaranteed Rate, he refined his approach even further and earned recognition as a top producer. Clients trusted him because he made complex financial steps feel clear and manageable.

Identifying the Gap

Over time, he noticed a major problem growing in the industry. Technology was becoming faster, but the experience for families was becoming more impersonal. People were overwhelmed by automated systems, scattered information, and unclear guidance. Chaunci saw that buyers needed something different. They needed a lender who combined technology with genuine support. Someone who could simplify the process without removing the human connection.

The Birth of Kinsfolk

This belief led him to create Kinsfolk Mortgage, followed by Kinsfolk Signature Realty. He built both companies around the same mission. Provide structure, clarity, and trustworthy support at every step of the home buying journey.

Why Hometrino?

As the market continues to evolve, another major challenge has appeared. Buyers now depend heavily on online platforms for property searches, neighborhood research, market data, and agent connections. Many platforms feel crowded or impersonal, and they often overwhelm users instead of guiding them. Families deserve a space where home searching feels organized, transparent, and easy to understand.

This is why Hometrino was created.

Hometrino is built as a modern home discovery platform designed to simplify how people browse properties. It provides clean search tools, clear market data, helpful insights, and easy connections to trusted professionals. It does this without applying pressure and without pushing people toward decisions they are not ready for. The platform allows users to explore at their own pace, compare homes easily, and request help only when they want it.

Our Philosophy

The same philosophy that shaped Chaunci’s career is the foundation of Hometrino. Technology should support people, not confuse them.